Want A Behind The Scenes Peek Inside The Posseverse? I'm Revealing My BEST Marketing & Messaging Strategies
Backstage Mastermind is an intimate in-person experience for marketers and business owners who want to defy the bro status quo, take back the Internet with heart and humanity and build a business that stands out and feels freaking good.
Happening October 16-18, 2025, in Vancouver, Canada – for the first time ever – my team and I are inviting you backstage to share what really goes on behind the scenes of my 7-figure business.
From brand messaging to launches, paid media to social media, email campaigns to lead generation and more, you’ll get our entire 2025 marketing playbook with step-by-step breakdowns and instantly actionable insights.
With only 50 total seats available, everyone at this event is VIP. Get your Backstage Pass now, before we sell out.
It’s Time We Remember Who The F*ck We Are
A Sneak Peek At What You’ll Experience Backstage…
And what better place to do it than in a room with 50 other rad humans who care about the work they do in the world?
Get ready for 2 amazing days of uncensored insights, real conversations, and the inspiration you need to make more money, help more people and have more fun.
Right now, the most rebellious marketing strategy is being you…
It’s 2025 and the Internet is flooded with boring, generic, watered-down slop. I know I don’t have to tell you this, but when it comes to building a business that stands out, that ain’t it.
Your clients and customers are craving connection, starving for authenticity. They want to know YOU. The real you, not the perfectly polished, play-it-safe, universally palatable you.
It’s time we remember who the f*ck we are and build businesses with the guts to last.
Unforgettable Fun
New Biz Besties
Candid Collaboration
There ain’t no party like a Posse Party. Fun is my highest value – or else what is the point of all of this? Come as you are and let's make it a time to remember.
You’ll meet rad business owners – including members of Alex’s REIGN mastermind – share stories, swap deets and create fierce new friendships.
Brilliant baddies help each other. Bring your real questions, challenges, and genius insights – and walk away with fresh ideas and actionable advice.
No-Filter Policy
We’ll keep it real and share the messy, unfiltered truth about what it really takes to build an online business and personal brand today.
7-Figure Insights
Ready to explore the Posseverse? Jump in! My team and I will share our most effective branding, marketing, and messaging strategies to date.
“Show, Don’t Tell”
Information overload isn’t cute. I’m not here to tell you what to do, I’m here to show you what works and WHY (with stats and receipts) so you can do it too.
What you’ll experience Backstage
A Step-By-Step Marketing Playbook
I’ve been to over 100 marketing events in the last 16 years. That’s how I know that most masterminds deliver brilliant insights from brilliant people, but often in a way that feels a little disjointed.
You leave with a notebook full of random golden nuggets and scattered “a-ha!” moments... but no idea what to do next.
Backstage Mastermind isn’t that.
I designed this experience like a seamless marketing campaign, where every session, conversation, and strategy builds on the last.
This is the level of training and conversations that happen inside my $10,000/year REIGN mastermind…
My team and I will guide you step-by-step through our proven marketing playbook, with real-time workshopping and instantly actionable insights in 5 key areas.
#5 Email Marketing
Email is our #1 money maker. We’ll walk you through our annual email calendar and share easy strategies to increase email conversions.
#3 Personal Branding
Your Personal Brand is your biggest advantage in 2025. We’ll show you simple social strategies and content frameworks that drive results.
#2 Ads & Lead Generation
Amplify your reach without draining your soul (or your budget). We’ll reveal our best-performing ads and landing pages and why they work.
#1 Brand Messaging
Nail your positioning and craft messaging that stands out, strikes a chord and builds serious trust in the age of AI.
#4 Offers & Campaigns
Turn more leads into paying customers. We’ll share with you our proven conversion campaigns and offer structures.
Brieannah
”We got very big into strategy and really pushed and stretched ourselves to be even bigger with our impact. And then getting feedback has just been invaluable for those big dreams that I have and where I wanna go.”
Mel
“ I've met so many people and learned so many things that I'll be implementing and still digesting in the weeks and months to come.”
Kelsey
“ Really getting to see behind the scenes and helping people work through their challenges in real time has been really inspiring and powerful.”
Meet Your Host
Alex Cattoni
Alex is a copywriter, marketing strategist and the founder of the Copy Posse — the raddest, baddest crew of copywriters, marketers, and business owners on the Internet.
She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue.
Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business.
For the next decade, Alex worked completely behind the scenes as the marketing secret weapon for many leading transformational authors and businesses.
She became known as one of the top personal development copywriters in the industry with a knack for storytelling, writing high-converting sales copy and conceptualizing memorable promotional campaigns.
In 2020, she founded the Copy Posse with a bold mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire.
Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting.
Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.
In 2024, she hosted the Posse Fest, Copy Posse’s first large-scale live event, which featured some of the leading voices in digital marketing and entrepreneurship today, including Laura Belgray, Danielle Laporte, Molly Pittman, Giovanni Marsico, Stu McLaren and more.
Jen Kem
Strategic Brand Advisor & Author of Unicorn Team
"It's rare to be in a room where you feel fully seen and part of something electric at the same time. Alex Cattoni brings the best together every. Single. Time."
Justin Blackman
Brand Voice Expert
“I’ve never seen anything so magically transformative. Being in the room with Alex and her team is like doing Ayahuasca at Disney. It seriously was one of the best events I’ve ever been to.”
Maritza Tobon
Co-Founder of Maison
“The energy in the room was unmatched, and the same magnetic vibe Alex brings online, she fully embodies in person. It was an honor to speak, connect and jam with such a high-caliber group.”
Danielle LaPorte
Founder of The Heart Centred Collective
“Alex is so respected in the online marketing space. I’ve watched her work rooms, stages, and teaching spaces and everyone literally takes notes. Cool chick, big brain, heaps of integrity.”
Jordan Gill
Founder of Systems Saved Me
“Alex's events are for people who are allergic to the status quo, which are my favorite kind of rooms to be in! Get in those rooms any time you have the chance!"
Stu McLaren
Founder of Membership.io
“Alex and her team bring THE best combo of energy, strategy and creativity. This is a must-attend event for anyone looking to grow their business online."
Giovanni Marsico,
Founder of Destiny Events
“Having a global community of thousands of entrepreneurs, Alex makes my life better (and makes me look amazing) as she always over-delivers the best tactical, field-tested wisdom when it comes to marketing and branding.”
Laura Belgray
Co-creator of The Copy Cure
“Posse Fest blew all other events I’d been to out of the water (and put the stuffy conference in the next room to shame). Even though I could’ve peaced out after speaking, I couldn’t bear to miss a minute of it and stayed for the whole thing. So fun and inspiring. Go!”
Molly Pittman
CEO of Smart Marketer
“You can really feel the humanness in what Alex does, but it’s also balanced with really smart business intelligence, and that's one of my favorite things about Alex and what makes her an exceptional marketer.”
John Stix
Co-Founder of Nucleus AI & Fibernetics
“Alex is an amazing force who believes your voice should be heard and empowered to reach your full potential. I personally witnessed this (at Posse Fest), as attendees felt supported and encouraged through the power of this community.”
Backstage Mastermind is for you if you’re ready to…
Jen Kem
Strategic Brand Advisor & Author of Unicorn Team
"It's rare to be in a room where you feel fully seen and part of something electric at the same time. Alex Cattoni brings the best together every. Single. Time."
Amplify Your Message
You already have an online business and proven offers, and you’re ready to amplify your reach, sales and impact with proven marketing campaigns and messaging strategies.
Grow Your Service Business
You’re a service provider who’s ready to upgrade your marketing services, reclaim your time, and attract premium clients who value your skills, ideas and expertise.
Build Your Personal Brand
You’ve been the brains behind other people’s businesses, and now you’re ready to step into the spotlight, build your personal brand, and create new income streams beyond 1:1 client work.
You’ve been the brains behind other people’s businesses, and now you’re ready to step into the spotlight, build your personal brand, and create new income streams beyond 1:1 client work.
At the start of this year, I gave myself space to really check in and ask what I want 2025 to feel like… and how I want to show up.
Two words came through loud and clear: Simplify and Deepen.
I’ve been craving more ease and simplicity in how I run my business, as well as a deeper, more meaningful connection with my incredible community.
The more I sat with that, the clearer my vision became.
After 16+ years of attending hundreds of marketing events, including a $30K/year mastermind that I co-hosted for nearly a decade before starting REIGN, I’ve learned that the real magic doesn’t happen on stage…
They happen backstage...
The sidebar conversations…
The after-hours brainstorms…
The off-the-record strategies…
And, of course, the deeper connections and unfiltered feedback that can only happen in smaller, more intimate gatherings.
This is what you can expect at Backstage Mastermind.
You’ll be part of a tight and more connected crew of brilliant business owners who are excited to mastermind – together – in a beautiful space overlooking my favorite city.
With only 50 total seats available, this is a rare opportunity to join me, my team, and members of my REIGN mastermind for two days of powerful insights, strategy, and real connection.
I hope to see you backstage,
xo Alex
A Note From Alex..
The Location
Pavilion Cowork, Vancouver, Canada
Located in the gorgeous Mount Pleasant neighborhood of Vancouver, just a short distance from downtown, Pavilion Co-Work is where elegant design meets creative energy. With floor-to-ceiling windows, curated interiors, and a stunning rooftop patio with gorgeous city views, this space is the perfect venue for the first-ever Backstage Mastermind.
Oh, and there’s a pre-party, too!
Because, of course, there is.
The mastermind takes place on October 17th and 18th, but we’ll kick things off on the afternoon of Thursday, October 16th, with a fun welcome gathering to spark some engaging conversations, set the mood, and get you into mastermind mode…
Join us for fab food, cute fits, and a lot of fun—Posse style.
Get Your Backstage Pass
2-Day Mastermind Access
Your ticket includes:
Posse Swag Bag
Invitation to the Welcome Party
$2497 CAD
Early Bird
(Passes Extremely Limited)
$2997 CAD
Regular Ticket
SOLD OUT
Super Early Bird
Daily Lunches
& Coffee
Payment plan option available at checkout.
All orders are processed on a secure server.
All orders are processed on a secure server.
What The Posse Says
Johanna
“Posse Fest wasn’t just a marketing event, it was a full-body business experience unlike anything I’d ever been part of. Fun, energising, activating, inspiring… exactly what you’d expect from Alex. She’s not your average entrepreneur, so of course her events aren’t average either.”
Kira
“Nothing beats IRL, and nothing beats the POSSE! Alex and her team thought of everything and put together an event that was magical from start to finish! We learnt a ton, we had the time of our lives, and we will definitely be back!”
Mel
“Alex is the only person I’ll drop everything and fly halfway around the world for. Her events are always so fun, refreshingly original, and filled with sharp, strategic insights you can actually apply. I always leave feeling energised, inspired, and full of ideas.”
Anuk
“Such a cool, caring community! I loved hanging out and feeling so comfortable with such a rad group of humans. And the speakers and topics were just the best gathering of all that's relevant right now in online marketing. Thank you Alex and The Copy Posse Team!”
Brieanah
“My favorite part was the VIP mastermind day. Being able to connect with other attendees in small groups and workshop problems or opportunities together was invaluable.”
Rob
“I walked away from Posse Fest overflowing with actionable ideas to grow my business. But even more impactful were the incredible connections I made with fellow entrepreneurs.